SEO, or Search Engine Optimization, refers to the practice of optimizing your website or online content to increase its visibility and ranking on search engine results pages (SERPs). The ultimate goal is to drive more organic traffic to your site, which can result in more visitors, leads, and conversions.

SEO is an ongoing process that involves optimizing various aspects of your website, creating quality content, and building backlinks to improve your visibility in search engines. The better you optimize these areas, the higher your chances of ranking well, attracting more traffic, and achieving your business or content goals.